While Emily Post is the queen of all forms of etiquette, we doubt she has ever codified the behavior of real estate professionals attending the Real Estate Board of New York’s annual gala.
Held on Thursday, Jan. 15, the $1,100-per-ticket REBNY banquet at the New York Hilton Hotel is a breeding ground for hobnobbing and celebration. With more than 2,000 people in attendance, it can be a wild night. As Douglas Elliman’s Faith Hope Consolo said: “This is not an easy audience to control. Real estate in New York is like one big theater. Everyone in real estate thinks they’re in Hollywood.” So, for folks who plan to attend the industry’s biggest night out, Commercial Observer asked event veterans for some advice on how to have a fruitful night at the New York Hilton for the 119th annual banquet...
Keep it moving.
Talk to people, but don’t plan on closing deals. “I don’t think people go there with the intention of doing business in the traditional manner,” said Cushman & Wakefield’s Ben Fox. Woody Heller of Savills Studley said his goal is to chat with as many people as possible and “identify who to call back later for a longer conversation.” To reinforce the importance of networking at the gala, Mr. Heller invokes the “five-minute rule.” If you are on his team and spend more than five minutes seated at the table eating dinner, you’re not invited back the next year. In fact, he’s been sighted standing next to his table speaking to clients while finishing his meal, to avoid going over the time limit.An Etiquette Guide to the 2015 REBNY Gala
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