Savills Studley Hosts Panel at ASAE Annual Meeting
Tom Fulcher highlights the link between real estate and an organization’s mission
Washington, DC (August 12, 2014)  

Tom Fulcher, Executive Vice President at Savills Studley, the leading commercial real estate services firm specializing in tenant representation, led a panel at the ASAE 2014 Annual Meeting on the importance of aligning real estate and brand. Fulcher was joined by Lisa Amster and Matt Rowan of Gensler and the winners of the 2013 Association Real Estate Awards: International Interior Design Association (IIDA), Automotive Aftermarket Industry Association (AAIA) and American Society of Mechanical Engineers (ASME).

The panel went through the various real estate decisions that contribute to an organization’s brand, including site selection, lobby design, and overall space utilization, and expanded on how these decisions promote effective collaborations among staff, board members, volunteers, and other stakeholders.

“Everything, from location to entryway design and workplace strategy, is a representation of what an organization stands for,” said Tom Fulcher, Executive Vice President and Co-branch manager, Savills Studley. “Real estate can be a key differentiator for an organization, so being strategic when making decisions about your space can have a real impact on message penetration and member engagement.”

As the ASAE-endorsed real estate provider, Savills Studley has a unique perspective on the real estate needs of associations. ASAE’s Annual Meeting was held August 9-12, 2014 in Nashville, Tennessee.

About Savills Studley

Savills Studley is the leading commercial real estate services firm specializing in tenant representation. Founded in 1954, the firm pioneered the conflict-free business model of representing only tenants in their commercial real estate transactions. Today, supported by high quality market research and in-depth analysis, Savills Studley provides strategic real estate solutions to organizations across all industries. The firm’s comprehensive commercial real estate platform includes brokerage, project management, capital markets, consulting and corporate services. With 28 offices in the U.S. and Canada, and a heritage of innovation, Savills Studley is well known for tenacious client advocacy and exceptional service.

The firm is part of London-headquartered Savills plc, the premier global real estate service provider with over 30,000 professionals and over 700 locations around the world. Savills plc is listed on the London Stock Exchange (SVS.L).

For more information, please visit and follow us on Twitter @SavillsStudley and LinkedIn.