When Brookfield Property Partners was studying how to revitalize the Winter Garden atrium at the World Financial Center (now called Brookfield Place) in 2011, its executives reached out to various design-related firms, including an architecture company that had never completed a project in New York City called REX.
Brookfield just wanted to gather ideas, they said, as plans for a $250 million revitalization of the entire World Financial Center campus were already unveiled that year by Pelli Clarke Pelli Architects, whose founder César Pelli originally designed the center. REX founder and Principal Joshua Prince-Ramus still saw it as an opportunity to create a solution for a space that had trouble attracting patrons to its second-floor retail and dining area. He designed a “floating platform” for the atrium that would serve as an event space on the second floor...
“What attracted Markit to the building and what has been vocalized to the real estate community was just a transformation of the building from a building that was just invisible to one that really shines,” said Daniel Horowitz of Savills Studley, who represented Markit in the transaction with colleague Jeffrey Peck. “The interior of the floor plate is going to be flooded with light and that is very important for buildings that have floor plate sizes like 5 Manhattan West.”Reimagining a Brookfield Behemoth on the Far West Side
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