Start-up office brings new life to Far West Chelsea
April 5, 2012
By: Jason Sheftell

Quirky.com is a company that brings inventions to life. Anyone's inventions. For $10, you submit an idea online, follow Quirky users' comments and, if chosen, watch as your idea comes to life, working its way through research, design, branding, -engineering, and sales and marketing. ...

... Since January, they've worked out of a 27,500-square-foot multipurpose space at 28th St. and 11th Ave. You can feel the wind off the river, and watch construction sites grow as new renters come in droves every month. There's even a Quirky sign ("The Future of Invention Lives Here") on the brick building that used to house a famous nightclub, the Tunnel. ...

... This space is one of the most innovative places to work in New York, maybe in the digital age. Five microphones hang slyly from the conference room ceiling for phone calls. An iPad controls the room's functionality. Three-dimensional printers live in a glass-walled cube, with purple lights illuminating it at night. In a 7,000-square-foot space called the Pit, Quirky's staff of engineers and designers work off desks made from bowling lanes salvaged from North Carolina. ...

... Kaufman looked at over 100 spaces when deciding to move the company from its cramped 5,500-square-feet SoHo offices. He looked in Brooklyn, the Bronx's Bank Note Building, Long Island City, Puck Building and Empire State Building, where he put a preliminary bid in on a full floor.

... Architect Scott Spector, principal of the Spector Group, bases his practice on that premise. His work at automotive dealerships and hedge funds tries to connect design to productivity. Referred to Quirky by Studley agent Greg Taubin who found Kaufman the space, Spector has sent many prospective clients to the startup's new offices. ...

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