Trader’s Watch List 9/24/2014
September 24, 2014

Walton County officials are letting the sun set on a half-cent tourist development tax levied since 2009 to help recruit and promote low-cost air carriers at Northwest Florida Beaches International Airport. As the five year sunset on the tax approached, Walton TDC Director Jim Bagby said the agency brought the issue before the Walton County Commission but did not have a clear-cut plan for the dollars moving forward. Bagby said Southwest Airlines Co. (NYSE:LUV) turned down $750,000 in marketing dollars from the Walton TDC last year on the basis that the destination was already sufficiently promoted. The Walton TDC still has about $3 million in reserves earmarked to recruit and market low-cost air service at ECP, he said. On last trading day Southwest Airlines Co. (NYSE:LUV) decreased -1.90% to close at $34.56. LUV is -2.12% away from its 52 week high and is moving 146.46% ahead of its 52 week low. Southwest Airlines Co. (NYSE:LUV) return on investment (ROI) is 7.90% while return on equity (ROE) is 15.00%.

Parsley Energy Inc. (NYSE:PE) has leased 61,264 additional square feet, bumping its total to 135,107 square feet. Parsley was represented by Will Douglas and Nathan Lawrence with CBRE and Jim Bell with Savills Studley. Parsley Energy, Inc. (NYSE:PE) ended up at $20.74 in last trading session. Company distance from 20-day simple moving average (SMA20) is -0.88% while its monthly performance stands at 1.97%. Parsley Energy, Inc. (NYSE:PE) is -19.30% away from its 52 week high.

Trader’s Watch List 9/24/2014

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