FremantleMedia, one of the largest international creators and producers of entertainment brands in the world including American Idol, America’s Got Talent, The X Factor, The Price is Right and Family Feud, has signed a lease to relocate to Trinity Real Estate’s 435 Hudson Street in Hudson Square. Senior Managing Director Jeffrey Peck and Assistant Director Gary Kerper of international commercial real estate services firm Studley represented the tenant in the transaction.
FremantleMedia signed a long-term 8,000-square-foot lease to occupy the partial fourth floor of the building. The company is expanding and relocating from its current location at 63 Madison Avenue.
FremantleMedia’s brand extension and commercial arm, FremantleMedia Enterprises (FME) will occupy the majority of the office space. FME is the only truly global distributor, licensor of its own properties and third party brands, and agent of major entertainment properties around the world across a range of genres and categories.
The company chose 435 Hudson Street, the home of @radical.media, a global transmedia business that creates innovative advertising and branded entertainment content which FremantleMedia acquired a 60 percent share of in October 2010, in an effort to consolidate all operations under one roof.
“We determined that relocating to the home of @radical.media and shifting our New York City headquarters from Midtown South to the media-centric Hudson Square submarket was the ideal solution for our organization given how closely we work together,” said Keith Hindle, CEO Americas, FremantleMedia Enterprises. “We are thrilled that Studley was able to accomplish both tasks and look forward to calling 435 Hudson Street our new home.”
“The landlord, Trinity Real Estate, worked closely with us to make this transaction happen and as a result we were able to accomplish all of the objectives FremantleMedia outlined,” added Mr. Peck.
“Hudson Square, and specifically 435 Hudson Street, is home to a diverse range of media, production and broadcast companies,” said Jason D. Pizer, President of Trinity Real Estate. “These firms are attracted by the space and light as well as by the creative spirit and intrinsic synergies that exist within the community. We are delighted to welcome FremantleMedia to the neighborhood.”
FremantleMedia will move to its new office upon completion of the installation in the fourth quarter of 2011.
Originally constructed in 1931, 435 Hudson Street is situated between Leroy and Morton Streets. The 9-story, 290,572 -square-foot building features 24/7 security and tenant access and is home to a diverse range of tenants including L’Oreal USA, New York Review of Books, Deluxe, Epoch Films and Tom Hennes, Inc.
Trinity Real Estate was represented in-house by Marc Packman and Peter Fontanetta.