So many foreign shoppers visit the Outlet Collection | Jersey Gardens that the mall staffs a multilingual tourism department, leases space to two standalone luggage stores and provides currency exchange at its customer service desk.
Since starting renovations last year -- construction crews worked at night, after the mall had closed -- the center has signed new lease agreements with True Religion, Coach, Calvin Klein Accessories, Tommy Hilfiger, Lego and a Century 21 Department Store.
The renovations will almost certainly be followed by rent increases for tenants, said Patrick Breslin, an executive vice president and managing director at Manhattan real estate firm Studley.
"Whenever you spruce up something that, for all intents and purposes, was a well-oiled machine to begin with -- and Jersey Gardens was already a great center -- it's a smart move," he said. "And when malls perform very well, rents tend to go up with the success of the property."Outlet Collection, formerly Jersey Gardens, ups its game to impress customers
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