Real estate witnesses the rise of the researchers
June 18, 2012
By: Jonathan O'Connell

... Now research staff at commercial real estate firms are coming out of the shadows, with beefed up staff, responsibility and visibility as services firms try to provide clients with more rapid and expert analysis. ...

... The rise of online data providers (such as CoStar Group and Reis) has also freed in-house researchers from routine data compilation and allowed them to play a larger role in helping clients predict how hiring trends, investment yields and even politics may affect their decisions. They are using tablet computers and global positioning tools to quickly turn their data into portable, client-worthy presentations.

Studley produces interactive Google Earth applications overlaid with statistics and analysis. CoStar says its iPad application, launched in August of last year, now has more than 10,000 users. “We have kind of taken advantage of third-party providers to spend less time doing the mundane process of culling and collecting data and doing more creative tasks that help support our brokers,” said Steven Coutts, senior vice president of research for Studley. ...

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