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What NYFW said about the state of the fashion industry

In many ways, New York Fashion Week this season was about displacement. Designers are fleeing for other cities, yes, but they’re also simply at a loss with what to do next when it comes to their businesses.


Fashion shows adopted a See-now, Buy-now model. Has it worked?

“The current way of showing a collection four months before it is available to customers is an antiquated idea, and one that no longer makes sense,” Tom Ford said last February, before announcing that in September he would join Burberry as it moved to a “see now, buy now” model, with collections available immediately after appearing on the runway.


Is See-now, Buy-now just a trend, or the future of fashion?

The fashion industry loves a bandwagon, and the see-now-buy-now one keeps rolling along. A murderer’s row of major brands, from Burberry and Ralph Lauren to Tommy Hilfiger and Moschino, has incorporated at least some element of instant gratification into their recent collections. Burberry and Lauren presented immediately shoppable runway shows, with the latter inviting attendees straight into the store after his spring 2017 show.


Fashion forward: How Rebecca Minkoff uses technology to drive triple-digit sales growth

As Fashion Week kicks off, designer Rebecca Minkoff explains how her brand's tech savvy helps drive sales.Social media gives everyone a front-row seat at the event, and Minkoff is using it to her advantage.


How brands used Instagram stories during New York Fashion Week

Instagram Stories is the current darling of the fashion world, or so it seemed in New York this past week as each and every designer brand took to the platform alongside their runway shows.



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Susan Kurland

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