A decade after its then-new headquarters helped anchor a Columbus Circle revival, Time Warner Inc. is poised to move again to a planned 80-story skyscraper developed by Related Cos. on Manhattan's far West Side, said multiple people familiar with the company's plans.
The project is part of a larger effort by the Bloomberg administration to transform the gritty warehouse district into a commercial, retail and residential hub of gleaming new towers. The vision wobbled amid the faltering economy.
It has, however, more recently come into focus. Last year, Related began construction of the first office tower on the site, which is set to be anchored by Coach Inc., and it has signed leases with tenants that include L'Oréal. Time Warner, however, is a weightier win for Related: A move would bring a high-profile brand and thousands of workers to an area that has remained a question mark in the minds of others.
Time Warner's search for new space has been long-running. More than two years ago, the company began considering consolidating all of its offices—currently about 4 million square feet—in one location, hiring brokerage Studley Inc. to advise on the search.