CoStarGo, other apps changing commercial real estate game
August 15, 2011
Technology enhancing speed, client relationships by Mark Holan

Commercial real estate professionals are buzzing about the iPad. New program applications, or apps, are allowing brokers, agents, landlords and tenant representatives to access comprehensive property information at the touch of their Apple notebook screens.

CoStar Group released its CoStarGo app nationally Aug. 15 after several weeks of previews in select markets, including Tampa. In June Colliers International Tampa Bay issued an app specific to its properties.

In both cases the apps tap into global position satellite technology so users can quickly see where they are located in a city and get details of the building or property where they are standing. The apps bring up photos and floor plans, sales and lease history, comparables and demographics. More features and more apps are expected before the end of the year.

The CoStarGo app is free to subscribers of its regular suite of online products. Those users pay different rates based on factors such as number of brokers in the firm and location in the country, said Rich Simonelli, director of communications and investor relations.

"The apps on my phone are too hard to read," said Cheri O'Neil, senior vice president and branch manager for Studley in Tampa. "The speed, the ease and now the convenience of access to this information will change our industry." Users say the app is very intuitive. O'Neil said her 11-year-old son was able to generate a comp sales report in about 30 seconds.