Sugar-Coating the Recession
January 1, 2010
By: Sarabeth Sanders

These days, firms don't downsize, they "rightsize." Companies no longer make budget cuts, they "reduce to competitive levels." ...

...  Still, that hasn't stopped firms from trying. One tactic is turning simple but unforgiving phrases into jargon in order to lessen their impact. Case in point: "rationalizing the workforce."

"It means 'We're gonna make job cuts,'" said Howard Nottingham, executive managing director at Studley. So why not just say that? "Because no one's ever heard of some of these other terms, and maybe they can put a seemingly different spin on it."...

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